Marketing optimisation intelligenceThe first objective & predictive benchmark of content effectiveness

Built to increase the impact and ROI of your marketing

Change Influence Team Performance dashboard shown on a desktop monitor

Predictive Performance

Our system evaluates assets before they launch, delivering predictive scorecards that identify exactly where and how to improve performance without relying on guesswork.

Behavioural Science Optimisation

1,000+ evidence-based behavioural science analyses per page. Identifies strengths and quick wins and provides actionable "nudge" recommendations to improve.

Drive organisational ROI

Systematically assess your marketing tactics across the organisation to expose capability gaps, waste, and inefficiencies, enabling data-driven decisions that make the most of your budget.

The challenge

Marketing faces the challenge to do more with less

77%

of content created for field teams is rarely or never used

SOURCE: VEEVA

93%

of HCPs are dissatisfied with pharma's digital communication

SOURCE: ZS

72%

of CFOs believe CMOs struggle to prove brand ROI

Source: McKinsey

Quality challenge

Do you know how effective your content is?
Do you want to know where and how to optimise?
Impact challenge

Lower quality content leads to lower engagement and lower impact
ROI challenge

Lower engagement and impact leads to lower ROI

We know our content isn't resonating as our customers are not engaging. We have no standard view of what good looks like or how to raise standards.

Head, Global Product Strategy & Commercialisation Top 5 pharma

Watch: benchmark and optimise your content with behavioural science 0:20

What we do

Benchmark and optimise your marketing content

Every piece is analysed and benchmarked vs 1000+ behavioural science checks across 8 signals: strategic alignment, audience alignment, layout and visual effectiveness, structural effectiveness, copy, attention, engagement and impact. Giving you insight into the effectiveness of each piece of content.

Strategic alignment Audience alignment Layout and visual effectiveness Structural effectiveness Copy Attention Engagement Impact

Analyse and benchmark all your content

1000+ behavioural science checks to predictively analyse, score, and benchmark performance.

Nudge suggestions showing where and how to improve

A report is generated in seconds providing an evidence-based roadmap on where and how to optimise.

Actionable insights across your organisation

A real-time view across your brand teams, countries, regions and functions to better understand your marketing implementation.

Data-driven decisions

Decide on evidence, not opinion

Change Influence benchmarks every asset against behavioural science, so you know how it will perform before you spend.

Without Change Influence

Guesswork

Subjective sign-off based on opinion and gut feel
Content launched with no idea how it will perform
Budget spent on assets that underperform
No clear view of where or how to improve
Inconsistent quality across teams and channels

“We hope this lands.”

With Change Influence

Evidence

Objective, predictive scorecards before launch
Behavioural science nudges that show exactly what to fix
Spend focused on content that's proven to work
Real-time benchmarks that pinpoint quick wins
One consistent standard across the organisation

“We know this will land.”

ROI & results

How our clients increase marketing ROI

01Baseline

Where your content performs today

Every asset is mapped by how well it aligns to strategy and how strongly it performs. At baseline, most content sits below the line — and that’s the opportunity.

Each dot is one piece of content

Performance mapBaselines

02Performance over time

Content moves into the winning zone

With the Change Influence System, content shifts up and to the right. Over time, the majority of assets sit in the high-performing quadrant.

BaselineTypical shift 9–12 months

Performance mapOver time

03ROI increase

Better content
Increased impact
ROI uplift

Better emails leads to better engagement.
Better sales material leads to more sales.
Our customers see a direct correlation between better content and increased ROI.

Return on investmentOutcome

Better contentIncrease impactROI uplift

95%

Quality improvement

Brand teams used the Change Influence System to improve existing and new content. Overall content quality increased by 95% over the baseline.

57%

Engagement increase

The content quality improvement led to a 57% increase in customer engagement. Better content created a better customer-centric experience.

43%

Sales uplift

This increased engagement with improved content led to a 43% uplift in sales in key accounts after 6 months.

FAQ

Marketing optimisation questions, answered

What is Change Influence?

Change Influence is a London-based marketing optimisation company. Its platform benchmarks marketing content against more than 1,000 behavioural science checks to predict how each asset will perform before launch, then gives “nudge” recommendations showing exactly where and how to improve it.

How does behavioural science increase marketing ROI?

Content built on evidence about how people pay attention, process information and make decisions is more engaging. Better content leads to better engagement, and better engagement leads to more sales. In client programmes, brand teams improved overall content quality by 95% over baseline, which led to a 57% increase in customer engagement and a 43% sales uplift in key accounts after six months. Results are illustrative and will vary by organisation.

What does Change Influence measure?

Every asset is scored across eight signals: strategic alignment, audience alignment, layout and visual effectiveness, structural effectiveness, copy, attention, engagement and impact. Together these give an objective, predictive benchmark of content effectiveness.

Can you predict how marketing content will perform before it launches?

Yes. The system evaluates assets before they go live and generates a predictive scorecard in seconds, so teams can fix weaknesses and focus spend on content that is likely to work, rather than relying on opinion or guesswork.

Who uses Change Influence?

Marketing and brand teams that need to prove and improve the return on their content, including global pharmaceutical brand teams communicating with healthcare professionals. The platform gives a real-time view across brand teams, countries, regions and functions.

How can I see Change Influence working on my own content?

Request a free demo using the form on this page or email hello@changeinfluence.com. We will show how your content performs against the benchmark and where it could be optimised.